Cara Delevingne Named New Brand Ambassador for Rimmel

Posted on April 18, 2016

Cara Delevingne named Rimmel London brand ambassador

British actress and model Cara Delevingne has been named a new brand ambassador for Rimmel London. Cara will star in multiple Rimmel ad campaigns.

Cara has some major film roles coming out including June Moone in Suicide Squad and Laureline in Luc Beeson's Valerian and the City of a Thousand Planets. Rimmel says Cara has a total of over 36 million followers on her social media accounts. She has over 29 million followers on Instagram alone, @caradelevingne.

Cara says in a statement, "I'm honoured to be working with Rimmel. It's the first make-up brand I was introduced to as a teenager. I'm a London girl through and through and Rimmel truly captures and represents the city's edgy, cosmopolitan beauty styles."

Coty CMO Johanna Bussinelli says in a statement, "Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality. With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London look."

Cara wore a studded jacket and latex bra at the Rimmel Snap Chat Press Conference:

I am thrilled to join the Rimmel family.Β Want to find out more? I’m hosting the first Rimmel Snap Chat Press Conference today, submit your questions on #RimmelxCara and follow Rimmel_London to join me live. πŸ˜ƒπŸ†πŸ‘πŸ½πŸΆπŸ‡¬πŸ‡§β™»οΈ

A photo posted by Cara Delevingne (@caradelevingne) on

Photo: Getty Images/Rimmel London