Cara Delevingne Named Tag Heuer Ambassador

Posted on February 16, 2015

Cara Delevingne holds a lion cub at Tag Heuer announcement

Cara Delevingne has been named an ambassador for Tag Heuer. Cara posed with an adorable lion cub at the press event, which was held at the Salle Melpomene in the Ecole des Beaux Arts de Paris. Cara is known for having a tattoo of a lion on one of her fingers. Cara posed with the baby lion on stage. She was even seen feeding it.

Tag Heuer calls Cara the "most disruptive It Girl of the moment." They also say she is the "ruling queen of the media jungle" because of her popularity on social media sites like Instagram. Cara has nearly 10 million followers on her Instagram account, @caradelevingne.

Cara called the lion cub a "dream date" in an Instagram post and shared a photo of her tattooed finger in its mouth. Cara also stood next to an adult lion at the event. The video shows the lion cub took a couple swats a Cara. You can see one swat at the 55 second mark. Take a look:



Tag Heuer CEO Jean-Claude Biver said in a statement, "I am delighted to welcome Cara into the TAG Heuer family. This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today's youth. TAG Heuer has set its sights on 'it-ness', and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!"

Cara wore the Tag Heuer Formjula 1 steel and ceramic diamonds watch to the event. She will appear in the Tag Heuer Spring/Summer 2015 campaign.

Cara Delevingne feed a lion cub at Tag Heuer announcement


Photos: Photo by Pascal Le Segretain/Getty Images for TAG Heuer