Car's Jr. Launches Strawberry Pop-Tarts Ice Cream Sandwich
Posted on July 23, 2013
Carl's Jr. has announced the launch of the Strawberry Pop-Tarts Ice Cream Sandwich. Carl's Jr. says the dessert item is made by hand-scooped premium vanilla ice cream sandwiched between a halved Strawberry Pop-Tart pastry. The dessert costs $1.49. It is free with the purchase of a Super Bacon Cheeseburger combo for a limited time.
Brad Haley, chief marketing officer of Carl's Jr., says, "It's very rare when a new menu item that is being tested in a small number of restaurants goes viral to the degree this one did, but that's exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich. The idea of it just seemed to capture people's imaginations and it's one of those things that just brings a smile to everyone's face when they hear about it, if not a downright swoon in some cases. So, really, we had no choice but to make it available for all Carl's Jr. customers to enjoy."