Casual Male to Open Destination XL Stores
Posted on July 8, 2010The Casual Male Retail Group plans to open Destination XL (DXL), a new men's superstore ccatering to bigger and taller men. The initial DXL stores are planned to launch in Chicago, Houston, Memphis and Las Vegas this summer.
DXL will offer a wide range of clothing, shoes and products under one roof from CMRG's four existing apparel businesses. The new DXL concept will also carry abrands and sizes from designer brands such as Polo Ralph Lauren, Calvin Klein, Tommy Bahama and Cole Haan. The stores will carry product assortments in a range of very broad sizes starting at XL in tops and a 42 inch waist in pants for the bigger customer and a 38 inch waist for the taller customer.
"DXL is a new and innovative retail concept that is attuned to our customers' needs," says David Levin, President and CEO of CMRG. "Our target customer wants choices, value for their dollar and the convenience and unique shopping experience DXL offers. We are confident that our new lifestyle superstore concept will offer the unique shopping experience that many big and tall men have been seeking. At an estimated 12,000 square feet and with thousands of clothing options in big sizes XL-7XL, tall sizes LT-6XLT and waist sizes 38-64, the DXL experience will feature the most extensive assortment of Big & Tall selections in the U.S. It will also house hundreds of shoes in extended sizes."