Charli XCX is the Face of Make Up For Ever's Aqua XL Campaign

Posted on April 14, 2016

Charli XCX in the Aqua XL campaign for Make Up For Ever

Singer Charli XCX is the new face of Make Up For Ever. She stars in the company's new Aqua XL eye pencil campaign. She was photographed by Rankin for the new campaign. Make Up For Ever will also join Charli to provide makeup artistry for her tour and in her music videos.

The new Aqua XL eye pencil will arrive in stores in May. They come in 20 different vibrant hues and five finishes including Matte, Diamond, Satin, Iridescent and Metallic.

Charli says in the announcement, "I love the creative energy of Make Up For Ever. They create products that allow me to experiment and be free... Make Up For Ever is vibrant, energetic and diverse. I can play with the products to suit my mood. That's what I love the most."

People interviewed Charli XCX about Make Up For Ever and her beauty looks. She says her biggest inspiration is Marilyn Mansion. She says, "90s Marilyn Manson. I think all of my favorite, most memorable makeup looks have always been focused on eyeliner, whether that's Sophia Loren or Marilyn Manson."

Photo: Make Up For Ever