Chef Marcel Vigneron Helms Pico de Gap Taco Truck in Los Angeles

Posted on August 21, 2011

Pico de Gap Truck


The Gap is making use of the popular food truck trend to promote its 1969 denim jeans line. The Pico de Gap trucks are making stops in Los Angeles, San Francisco, Chicago and New York City. You can keep up with the truck's stops by following the Twitter accounts: @PicodeGapLA, @PicodeGapSF, @PicodeGapChi and @PicodeGapNY.

Here is a video about the first few days of the Gap truck in Los Angeles, where chef Marcel Vigneron is serving tacos. Sarah Silverman stopped by to get one. Take a look:



Photo: PRNewsFoto/Gap Inc.


More from Shoppers Shop


  • Kaia Gerber Stars in Penshoppe Denimlab 2017 Campaign


  • Amazon Prime Day 2017 Will Run 30 Hours Starting July 10th


  • Bella Hadid Models Bulgari Fall/Winter 2017 Serpenti Handbag Collection




  • NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim


  • Grizzly Bears Help Test Durability of Outdoor Products


  • Style Dotcom Site Now Forwards to Farfetch