Chicken Soup for the Soul to Launch Food Line, Starting With Soup
Posted on August 23, 2012
Chicken Soup for the Soul, a publisher of inspirational and wellness books, has announced plans to launch a line of comfort foods that will include chicken soup starting in 2013. The line will expand to include over 100 food items by 2014. The company has partnered with Daymon Worldwide for its venture into food.
Launching the line will be seven soups, led by Chicken Noodle. The Chicken Noodle soup will include chicken, egg noodles and vegetables in a signature broth. Other soup varieties will include traditional favorites such as Chicken and Rice, Creamy Tomato, and Mushroom Barley, as well as unique blends including Country Style Squash, Sweet Corn and Chipotle, and Hearty Black Bean. The initial soups will be available in 15 oz and 24 oz reusable and recyclable traditional glass mason jars.
Bill Rouhana, chief executive officer of Chicken Soup for the Soul, says, "With hundreds of millions of books in print, which have been sold in more than 100 countries, our worldwide group of readers and fans know that the 'Chicken Soup for the Soul' name represents a trusted and familiar source for stories and products that resonate and inspire. Meal times play such an important role in living a well-balanced life that our readers and fans have asked us for years to launch a food line. By creating a line of delicious comfort foods that warm the heart and nourish the soul, we are providing yet another way that we can always be there to care for and support our community."