Cindy Crawford, Naomi Campbell and Claudia Schiffer Star in Balmain Spring 2016 Campaign

Posted on January 18, 2016

Cindy Crawford, Naomi Campbell and Claudia Schiffer in Balmain Spring Summer 2016 campaign

Balmain features supermodels Cindy Crawford, Naomi Campbell and Claudia Schiffer in its Spring-Summer 2016 campaign. The campaign features black and white photographs. It was shot by Steven Klein.

Balmain creative director Olivier Rousteing tells Vogue the new campaign is a "new chapter" for Balmain. He says, "Sometimes people are confused and think it's all about social media and Instagram. Balmain has a deep soul, and it's not only about followers. It's about dreams and love, and I think with this campaign I'm going to show that and go back to its roots."

Claudia Schiffer and Cindy Crawford in Balmain Spring Summer 2016 campaign


Rousteing also says of the three gorgeous supermodels: "These three women are what made me love fashion yesterday, make me love fashion today, and are going to make me love fashion in the future."

The new campaign offers a break from recent campaigns which included one or more members from the Kardashian clan. Kendall and Kylie Jenner were featured in the Balmain Fall 2015 campaign. They were also omnipresent during the Balmain H&M collection events. Kim Kardashian and Kanye West starred in a 2015 Balmain men's campaign.

You can find more of the Spring 2016 campaign photos here on Balmain.com.

Cindy Crawford in Balmain Spring Summer 2016 campaign


Photos: Balmain