Coach Inc to Sell Fragrances in Department Stores
Posted on March 7, 2010Coach, Inc. has announced plans to work with Estee Lauder's divisions Aramis & Designer Fragrances and BeautyBank to expand the reach of its fragrance and beauty lines. The global expansion will begin in March 2010 with the launch of the Coach Signature Fragrance in Bloomingdales, Nordstrom, Macy's, Dillard's, Lord & Taylor, Von Maur, Bon Ton, Belk and Sephora stores nationwide. Previously, Coach Beauty was available exclusively in Coach freestanding U.S. stores.
"We have been pleased with the customer reactions and industry reception that our fragrance business has garnered in such a short time," said Kathy Nedorostek, President of U.S. Wholesale and Global Licensing for Coach. "This initial success in our own stores serves to underscore the potential for Coach Beauty with a more extensive distribution network and with the support of BeautyBank and Aramis & Designer Fragrances in heightening awareness."