Crayola to Reveal New Shade of Blue After Retiring Dandelion Crayons
Posted on April 19, 2017
Crayola retired its Dandelion crayon last month on National Crayon Day. The color was celebrated with a large 25 foot tall crayon box in Times Square in New York City. Crayola will reveal its replacement - a new shade of blue - in May. Crayola will ask fans for help in naming the new color.Melanie Boulden, Senior Vice President, US & Global Marketing at Crayola, says in a statement, "As we celebrate National Crayon Day and Dandelion, we are also extremely excited to share what color comes next. Not only are we introducing a new Blue to the world to take Dandelion's place, but we will invite our fans to be a part of Crayola history by naming it."
Dandelion is currently on a nationwide tour to celebrate its retirement. Dandelion crayons will continue to appear in Crayola crayon boxes while supplies last. Here is a video of the Dandelion celebration in Times Square. It featured crayons mascots and the group Pentatonix. Take a look: