Darice Partners With I Spy DIY's Jenni Radosevich
Posted on March 14, 2015
Darice has partnered with I Spy DIY's Jenni Radosevich for a line of products coming out in 2016. Darice says the do-it-yourself products will feature customizable pieces.
Darice president Mike Birkholm says in a statement, "We believe her talent, her eye for DIY, and her creativity will allow us to reach an entirely new market. "Crafting is evolving into a do-it-yourself lifestyle and we are eager to see where this line goes."
Jenni Radosevich runs the ISpyDIY.com website. She also published a book called, I Spy DIY Style. She says about the Darice deal, "I love that Darice is a family run company from the Midwest, just like me, and the fact that everyone is as excited about the line as I am. Their commitment to quality at a great price point was important to me, to ensure that DIYers can amp up the fun in their workspace on any budget."
Here is a video about Jenni and her I Spy DIY studio: