Demi Lovato is the New Face of Skechers
Posted on October 7, 2014
Actress and Singer Demi Lovato is the new face of Skechers. She will star in an ad campaign that begins airing for the holiday season. Demi latest album is Demi. She is currently on a world tour. Demi is currently in music mode, but she has also continued acting with a role on Glee as Dani and a guest spot on the TV series Matador.Demi says in a statement, "I'm so excited to partner with Skechers on a global campaign because I love the brand! They're so comfortable and fit well into my day-to-day life. Everyone loves to be comfortable, and Skechers are a perfect combination of sport and fashion."
Demi tweeted that she is currently wearing the Skechers Women's Rise N Shine military black boots on her world tour, which runs through the end of November.
Skechers released a behind-the-scenes video from the upcoming campaign. Demi says she wears Skechers almost daily. The very start of the campaign shows Demi in a black leather jacket in front of a microphone. She also wears colorful clothes in the campaign including a top that says #Selfie on it. Take a look:
Other pop stars that have starred in Skechers campaigns have include Britney Spears, Christina Aguilera, Ashlee Simpson and Carrie Underwood.