Demi Lovato Launches Lovatics Cosmetics Collection with N.Y.C New York Color

Posted on January 31, 2016

Demi Lovato with her Lovatics cosmetics collection

Actress and singer Demi Lovato has launched a capsule cosmetics collection with N.Y.C. New York Color. The collection is named Lovatics which is the name used to refer to Demi's many fans.

Demi says in a statement, "I am so excited to share my first makeup line with N.Y.C New York Color. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!"

The collection includes eye shadow, mascara, eyebrow liner, lip and cheek tint and more. The collection is sold in Target and Walmart stores. Prices range from $1.99 for Lovatics by Demi Eyebrow Liner to $6.99 for the Lovatics Eye Palette.

Lovatics collection at NYC New York Color


Demi says she wanted to develop items that her fans would like. She talks about a couple of her favorite products in this behind-the-scenes video. These include the lip tint and the mascara. Take a look:



Photos: Coty, Inc.