Denim Diapers Fly Off Store Shelves

Posted on July 20, 2010

The Financial Post reports that Kimberly Clark's faux line of denim diapers called Huggies Little Movers are flying off store shelves. 2 million packages have already been sold.
Kimberly-Clark already has sold more than 2 million packages of the diapers in North America. That's a significant dent, given that there are less than 9-million estimated toddlers in the Little Movers diaper sizes at any given time in North America.
The denim diapers appear to have launched a designer diaper trend. Pampers and designer Cynthia Rowley have teamed up for a designer diaper line. There will likely be more to come since there seems to be a market for chic diapers.
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