Derek Zoolander is the Face of the Fiat 500X

Posted on January 11, 2016

Derek Zoolander for Fiat 500X

Derek Zoolander is the face of the new Fiat 500X advertising campaign. The campaign is running ahead of the release of the film Zoolander 2 in theaters on February 12. Zoolander is played by actor Ben Stiller in the movie. Stiller also directed the movie.

The campaign includes a hilarious commercial with Zoolander driving a yellow Fiat 500X cross-over. Derek gets distracted by a traffic camera and continues driving past it so he can stop and give his blue steel pose. Zoolander is eventually stopped by a police officer. Derek tells the policeman, "I know. I was driving while hot."

The commercial features the song "Relax (Don't Do It)" by Frankie Goes to Hollywood. It was directed by Jeff Man who did production design for Zoolander 2. Take a look:



Photo: Fiat