Digital Toys Featured at Toy Fair

Posted on February 21, 2005

Furby The American International Toy Fair is underway in New York City. The Toy Fairlargest toy trade show in the Western Hemisphere. More than 1,500 manufacturers, distributors, importers and sales agents from 30 countries showcase their toy and entertainment products.Each year the toys are getting more and more digital and Newsweek reports that the trend continues this year.

Jim Silver, the editor of Toy Wishes magazine, told Newsweek that by 2010 "they're going to have a toy dog that does everything but poop." Interactive toys this year include an upgraded Furby that can talk to kids and respond to words. Hasbro has an online video and website advertising the new Furby, your emototronic friend -- but don't get too excited yet -- the upgraded Furby isn't available until Fall 2005. Mattel's Fisher-Price is offering Elmo and Winnie the Pooh "Know Your Name" dolls that can remember and say a child's name. Not everyone agrees with the rush towards electronic toys.

Stephanie Oppenheim, publisher of the Oppenheim Toy Portfolio, told Wired, "I'm not convinced that having a doll that knows your name is important. Somehow, I think it robs kids of the magic of making up their own conversations."

Some big items can come out of each year's Toy Fair. For example, last year's Toy Fair saw the debut of Wowee's Robosapien, the dancing robot toy that was popular for the 2004 holiday season. This year Wowee has displayed The Roboraptor, which has sonar vision, hearing and can bite.

Photo: Hasbro