Doutzen Kroes and Tiffany & Co. Partner to Support Elephant Crisis Fund

Posted on October 2, 2017

Doutzen Kroes and Tiffany KnotOnMyPlanet campaign

Doutzen Kroes and Tiffany & Co. have collaborated to raise awareness about elephants. Doutzen is the Global Ambassador for the Elephant Crisis Fund (ECF) and the new Tiffany Save the Wild will help raise money for the ECF. 100% of profits from the collection will be donated to the ECF with a minimum donation of USD $1,000,000 by January 31, 2019.

Doutzen says in the announcement, "I realized that we could be the last generation to see elephants in the wild so we launched #KnotOnMyPlanet to take urgent action. I'm proud to have joined forces with Tiffany & Co. and their Save the Wild collection as it will donate 100% of profits to the Elephant Crisis Fund to end the slaughter of elephants for their ivory."

Tiffany Save the Wild Elephant Brooch

The Tiffany Save the Wild collection starts at $150 and is available in stores and online at The 18k rose gold Elephant Brooch ($1,800) is pictured above.

The Save the Wild campaign also stars Janelle Monáe, Zoë Kravitz, Annie Clark, Elle Fanning, David Halberg and others.

Image: Reed Krakoff/Tiffany