eBay Acquires PhiSix, a Graphic Company That Creates 3D Models of Clothing

Posted on February 20, 2014

eBay buys Phisix


eBay has acquired PhiSix, a graphic company that builds 3D models of clothing using photos and pattern files. The technology from PhiSix helps bring clothing to life virtually so consumers can get a better idea of how it will look when it is moving.

Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc., says in the announcement, "PhiSix's technology enables consumers to understand the fit and movement of clothes in an online shopping environment. Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers."

Ebay says the 3D models enable shoppers to view the clothes in different scenarios, such as walking down the street, and not just in a dressing room. The technology could also be used to develop virtual fitting rooms where customers virtually try on clothing using an avatar.

Take a look:



Image: eBay


More from Shoppers Shop


  • Kaia Gerber Stars in Penshoppe Denimlab 2017 Campaign


  • Amazon Prime Day 2017 Will Run 30 Hours Starting July 10th


  • Bella Hadid Models Bulgari Fall/Winter 2017 Serpenti Handbag Collection




  • NASA Corrects Gwyneth Paltrow's Goop on Wearable Body Stickers Product Claim


  • Grizzly Bears Help Test Durability of Outdoor Products


  • Style Dotcom Site Now Forwards to Farfetch