Edy's Launches Coconut Water Frozen Fruit Bars

Posted on April 27, 2013

Outshine Coconut Water Frozen Fruit Bars


Edy's is launch a new line of frozen snacks called Outshine. The brand includes Coconut Water bars. Edy's says this are the first national coconut water-based frozen fruit bars available in grocery stores. The flavors include Coconut Waters with Banana and Coconut Waters with Pineapple.

The Edy's Outshine brand will also launch seasonal picks. These include Raspberry and Peach flavors (available February through August) and Grapefruit and Blood Orange flavors (available September through December). The bars are marketed as Dreyer's Outshine fruit bars in the Western states and Texas.

The frozen fruit bars cost $4.39 per box.

Photo: Nestle Dreyer's Ice Cream Company