Ellen DeGeneres to Launch Pet Products at PetSmart
Posted on June 21, 2016
Ellen Degeneres will be launching a collection of pet products at PetSmart this fall. The collection is from her lifestyle brand ED through Posh Paws of New York City.Ellen says in the announcement, "I can barely contain how excited I am to be working with PetSmart. My dogs and I have been running in circles for hours."
The collection will include pet apparel, beds, bowls, collars, leashes, harnesses, toys, pet carriers and grooming supplies. Prices will fall in the $10 to $50 range.
Ellen first launched her ED brand with products in apparel and home design. ED now has products in apparel, footwear, bedding, home decor and soon pets. The pet products will be sold exclusively at PetSmart.