Estee Lauder and Tory Burch Announce Fragrance Partnership
Posted on October 28, 2011
Aramis and Designer Fragrances, a division of The Estee Lauder Companies Inc. and Tory Burch have announced a multi-year deal. Aramis and Designer Fragrances will be the exclusive worldwide license of the Tory Burch fragrance business. William Lauder, Tory Burch and Veronique Gabai-Pinsky are pictured above.
Tory Burch says, "I'm thrilled to partner with The Estée Lauder Companies, an iconic company that has been a tremendous inspiration to me in business and philanthropy. Fragrance is a natural extension of our brand - we will create unique fragrances that complement a woman's innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."
The partnership marks Tory Burch's first foray into the beauty industry. The first Tory Burch fragrance products are expected to be introduced in 2013.