Estee Lauder's Granddaughter Aerin Lauder Launches Luxury Lifestyle Brand

Posted on April 6, 2011

Aerin Lauder

Aerin Lauder, the granddaughter of of the Estee Lauder, is launching her own luxury lifestyle brand. The brand, Aerin LLC, will offer accessories, jewelry, eyewear, home products, and a beauty line beginning in 2012.

Aerin says, "AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful. AERIN is a luxury lifestyle brand that builds upon this heritage, for my generation and for those that follow."

Two new licenses were also announced today by Aerin Lauder. The first one is between Aerin LLC and the Lenox Corporation. Lenox will produce and distribute Aerin branded products across multiple home categories. The second agreement is a multi-year alliance with Estee Lauder Inc. to create the Aerin beauty brand, which will be sold at select Estee Lauder counters. The new beauty line will feature unique beauty products personally innovated and developed by Aerin Lauder.

Photo: Business Wire