Etsy and Whole Foods Launch Holiday Bag, DIY Craft Tutorials

Posted on November 6, 2013

Whole Foods Better Bag with artwork by artist and Etsy seller Matte Stephens

Etsy and Whole Foods have partnered to offer tools and ideas for handmade holiday entertaining. The partnership includes DIY craft tutorials with local Etsy artists that will be held at Whole Foods Market stores. DIY projects will also be published here in the Whole Foods Marketís 2013 Holiday Guide.

Whole Foods is also selling a limited-edition Better Bag designed by artist and Etsy seller Matte Stephens. The artwork on the bag features a man, a cat, a bike and a snowman. The bag is made with 80% recycled plastic and will cost under $1.

Barry Hirsch, global partnerships director for Whole Foods Market, said in the announcement, "With packed holiday schedules, homemade holiday entertaining can seem out of reach for some shoppers. Thanks to Etsy, we've developed the perfect recipe of creative ingredients - both DIY and food - to help shoppers see how easy, fun and affordable it can be to add a personal touch to their holiday celebrations."

Photo: Whole Foods