Everyone is Dressed Like David Beckham in H&M Spring 2016 Campaign

Posted on February 3, 2016

David Beckham in the H&M Modern Essentials Spring 2016 campaign

David Beckham is back for a new H&M Modern Essentials campaign. In the Spring 2016 campaign Beckham models sweatshirts, t-shirts, pants and more. In the humorous short film for the campaign everyone is dressed exactly like Beckham.

The print version of the campaign was photographed by Mario Sorrenti. The short film was directed by Fredrik Bond. The pieces Beckham wears in the film were selected by David from the Modern Essentials collection.

Beckham says in a statement, "I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time."

Beckham eventually starts to notice everyone is dressing like him and he looks puzzled and bemused. Even skateboarding kids, a baby, security guards and pets are dressing like Beckham. There is a scene at the end where Beckham heads into the shower. Suddenly, everyone in town is walking around with no clothes. Take a look:

David Beckham wearing blue jacket and pants in the H&M Modern Essentials Spring 2016 campaign

Photos: H&M