Eyewear is TOMS Next One for One Product
Posted on June 7, 2011
TOMS, which began with shoes, has launched its second One for One product. The brand has launched TOMS Eyewear with three styles of sunglasses. The new sunglasses range in price from $135 to $145.
TOMS says with every pair purchased, it will help give sight to a person in need. TOMS has partnered with Seva Foundation for the charitable end of the new product.
TOMS founder and ceo Blake Mycoskie (pictured above) says in the announcement, "Ever since 2007, I've realized the TOMS One for One model could do more than give shoes - it could and should address other needs around the world. Sight is a fundamental need. The loss of sight has a dramatic impact on a person's life - and on his or her family and community. We're so excited to help more people in need and for TOMS to give in a whole new way."