Fabletics Launches Demi Lovato Capsule Collection
Posted on May 28, 2017
Fabletics has launched a Demi Lovato capsule collection. The activewear company was co-founded in 2013 by Kate Hudson. The Demi Lovato for Fabletics will support the United Nations Foundation's Girl Up campaign.The initial launch of the collection includes leggings and tops. It will be expanded in August 2017 to include bras, tops, jackets and more.
Demi says in a statement, "When I was approached by Kate to do a collaboration for Fabletics, I couldn't have been more excited. I am thrilled to lend my voice to such a powerful brand and organization, both of which represent many of the values I stand for – particularly the importance of empowering girls. Being involved in the creative design process while being able to have a daily impact on young girls' lives around the world is so rewarding to me, making this initiative very dear to my heart."
Kate says, "When we first met, I remember being so impressed by how intelligent, accomplished and confident Demi was, even at such a young age. I loved her spirit, her honesty and how she was open to showing vulnerability, because that shows so much strength. She naturally came to mind as I was thinking about creating our first collaboration for Fabletics. Demi embodies so many elements of the Fabletics brand in such a unique way; she's a definitive voice for female empowerment and body positivity – especially for the younger generation – which is something we believe in very strongly at Fabletics."
The collection can be found here on the Fabletics' website. Here is Demi exercising in the campaign video and a behind-the-scenes video. She picks up some leather whips and pushes a huge tire. Take a look:
Demi's wearing the Bobbie Tank from her collection with leggings in the photograph below: