FDA Gives Two Artificial Sweeteners the Green Light

Posted on December 18, 2008

PureVia and Truvia

There are two more sweetener products available to consumers. The FDA has given two artificial sweeteners called Truvia and PureVia the green light. Both of the sweeteners are made from the leaves of the stevia, a shrub native to South America.

This will help consumers sweeten coffee and cereal at home but it also means new products will soon be on the way. The big carbonated beverage makers are expected to soon launch drinks that use the sweeteners.

A Chicago Tribune story says the beverage industry has long sought a natural alternative for new diet drinks. You can expect PepsiCo and Coca-Cola Co. to unveil beverages that utilize the South American shubbery sweetener.

Food & Beverage magazine says stevia has been used by native populations of South America for centuries and that it is 100 to 300 times sweeter than sugar.

Image: PureVia/Truvia