FedEx and Arbor Day Foundation Launch Virtual Enchanted Forest
Posted on June 19, 2012
FedEx has partnered with the Arbor Day Foundation to create a virtual Enchanted Forest with a new Facebook application. The forest is inspired by FedEx's Enchanted Forest commercial. FedEx will contribute $1 to the Arbor Day Foundation to aid replanting in areas of Texas recovering from last year's drought and wildfires for each tree planted in the Enchanted Forest. In total, FedEx will donate up to $100,000, amounting to 100,000 trees.
FedEx Office stores will also begin selling Bo, the frog character from the Enchanted Forest commercial, this month. Bo is made from 100 percent recycled materials. Bo retails for $7.99 with a portion of the proceeds benefiting the Arbor Day Foundation.
Here is the FedEx Virtual Forest commercial:
Photo: FedEx/Business Wire