Fiji Water Launches First TV Commercials

Posted on March 15, 2015

Bottle of Fiji water

Fiji Water has launched its first television commercials. The ads describe how the company sources its water from the island of Viti Levu in an ancient aquifer.

The new $30 million campaign is called "Untouched" to describe how the water is protected from external impurities deep in the aquifer. The campaign was created by FireStation and the commercials produced by Elastic, the team behind the True Detective title sequence.

This is ad is called "Deep Below" and it features a child's voice. Take a look:

Photo: Fiji Water