First Kylie Jenner Puma Fierce Campaign Photos Revealed

Posted on March 14, 2016

Kylie Jenner in blue sports bra and leggings in Puma Fierce Summer 2016 campaign

Kylie Jenner's first ads from her new Puma campaign have been revealed. Kylie wears the Puma Fierce trainers in the ads. The campaign was first revealed in February.

Kylie can be seen wearing a blue sports bra with black and blue bottoms in the new campaign. The Puma logo is on her bra in black. She's wearing the Puma Fierce laceless training shoes in both photos. She is working out with a medicine ball in the second photograph.

Kylie shared the top image on Instagram and wrote, "Excited to reveal my campaign for the @PUMA Fierce, a lightweight trainer with zero excuses, available starting 4/1 on PUMA.com, PUMA retail stores, and select retailers worldwide. The next level starts here #ForeverFierce."

Kylie Jenner works out with a medicine ball in Puma Fierce campaign


Adam Petrick, Puma globan brand and marketing director, says in a statement, "I am pleased and excited to be able to confirm that Puma is indeed working with Kylie Jenner. Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn't think of a more fitting and influential female to headline this campaign for Puma."

Kanye West initially denied Kyle was involved in a Puma campaign but later admitted it was true. Kylie's Puma deal is reportedly worth 7 figures.

Update: Here is a video from Kylie's Puma campaign:



Photos: Puma