First Look at Rihanna's Forever Faster Puma Campaign

Posted on May 27, 2015

Rihanna stars in Puma Forever Faster campaign

The first image from Rihanna new campaign with Puma has been revealed. Rihanna signed a multi-year deal with Puma in January. She was named Puma's global ambassador. She will also serve as Puma Women's Creative Director.

The new campaign is called the Forever Faster campaign. It will also feature athletes including Usain Bolt and Sergio Aguero. The above photograph was revealed on Puma's Instagram account. The caption says, "An icon who does it all needs a shoe that can keep up. Introducing the Pulse XT, worn by @badgalriri."

Rihanna said in a statement, "It's great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with."

The image below of Rihanna in an all-white ensemble was released when the Rihanna-Puma deal was announced in January. She posed in front of a white Puma logo. Puma CEO Bjorn Gulden calls Rihanna "confident, brave, determined and joyful." Harper's Bazaar says the Rihanna-Puma deal is a seven figure deal.

Rihanna wears a white ensemble for Puma deal announcement


Photos: Harper's Bazaar