Fitbit Partners With Tory Burch for Accessories Collection
Posted on January 9, 2014
Fitbit has partnered with designer Tory Burch for an upcoming Fitbit Flex accessories collection. The Fitbit Flex is a wireless activity and sleep-tracking wristband that was first announced at CES 2013. Tory Burch will develop a collection of ccessory wristbands and necklaces for Fitbit Flex, including pendants, bracelets and wristbands.
James Park, ceo and co-founder of Fitbit, said in the announcement, "From the beginning, our success has come not only from offering innovative technology, but from our attention to design, taking into consideration that one-size does not fit all – so partnering with Tory Burch makes perfect sense. We are thrilled to give our users another way to stay active and show off their style at the same time."
The collection will be available in Spring 2014. The accessories will work with Fitbit Flex trackers.