Follow Gigi Hadid in the BMW M2 Eyes on Gigi Campaign

Posted on June 10, 2016

Gigi Hadid BMW M2 Eyes on Gigi campaign

Gigi Hadid stars in a new ad campaign for the BMW M2 sports car. The campaign, called Eyes on Gigi, engages viewers in a vehicle version of the famous shell game. BMW asks, "You know which one she's in, right?"

Uwe Dreher, head of International Brand Communications for BMW, BMW i and BMW M, says in a statement, "We are delighted to win Gigi Hadid as the face of our global campaign for the new BMW M2 Coupé. Gigi and the M2 are the perfect match: Both are strong personalities with fascinating charisma."

Gigi Hadid at start of the BMW M2 campaign


AdWeek reports that the ad campaign was shot in a single uncut tracking shot at an airfield in the Mojave desert. It was shot by director Marc Forster and cinematographer Mauro Fiore.

Gigi is wearing a red sleeveless dress and red strappy heels. She steps into one of the BMW M2s at the start of the video and you have to try and follow her car. Below is the 360 degree video of the ad that you can rotate around. You can view the standard version here. The video has been quite popular with over 5 million views for the 360 degree version and nearly 14 million for the standard. Take a look:



Photo: BMW
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