Frida Gustavsson Named New Face of Maybelline New York

Posted on June 5, 2013

Frida Gustavsson joines Maybelline New York as new spokesperson

Swedish model Frida Gustavsson has been named as the new face of Maybelline New York. Frida was scouted by a modeling agent while on a shopping trip in 2008. She signed with IMG in 2009 and opened the Valentino Haute Couture show in Paris for the fall season that same year. She has worked with numerous major designers since then. Frida will make her debut in print and television campaigns for Maybelline in late 2013.

Frida said in a statement, "I'm honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family."

Photo: Maybelline New York