Gap Closing Some Physical Stores While Launching Digital Pop-up Store
Posted on June 18, 2015
The Gap has announced plans to close 175 specialty stores in North America over the next few years. 140 of the closures will happen in Gap Inc.'s current fiscal year. Gap says it will still have about 800 stores after the closures.Gap global president Jeff Kirwan says in a statement, "Our customers and employees want Gap to win. We're focused on offering consistent, on-brand product collections and enhancing the customer experience across all of our channels, including a smaller, more vibrant fleet of stores."
Gap also recently debuted a digital pop up store called Spring. The store can be shopped through an app that is also called Spring. The store carries over 700 brands. Adding an entirely new brand is a significant move. Gap, Inc. did close its Piperlime brand earlier this year which helped make room for the new brand name.
Gap recently launched a line of remixed logo t-shirts at its Spring pop-up store. The shirts are also sold on gap.com. Bustle has more details on the shirts here. The Remix Project Quentin Jones t-shirt is pictured above.
In North America, Gap is expanding its digital offerings while shrinking its bricks-and-mortar locations. However, the opposite is true overseas. The Atlantic reports that Gap is expanding in foreign markets. It has over 100 stores in China now and plans to open 40 stores in India.