Giant Lids Pop-up Store Installed for Super Bowl
Posted on January 23, 2012
An installation team from Image 4 installed the nation's largest temporary retail store for the upcoming Super Bowl. The enormous 25,000-square-foot Lids store is installed at The Huddle at Circle Centre, which is part of Super Bowl Village situated in Nordstrom's former downtown location.
Opening on Friday, January 27 and operating through Monday, February 6, the giant pop-up store is expected to generate over $3 million in sales of hats, jerseys, sports memorabilia and attire customization. The installation includes a giant 3-story sculpture made with over 400 hats. Take a look: