Giggle Launches Line of Baby Care and Cleaning Products

Posted on March 12, 2016

Giggle Inc Lotions & Potions

Giggle has unveiled a line of baby care and cleaning products. Giggle is calling the new collections its Lotions & Potions line. They products are formulated in the U.S. Giggle says it uses safe earth-friendly ingredients free off artificial colors and fragrances, parabens, Phthalates and SLS/SLES.

Giggle CEO Beth Guastella calls the launch the most significant introduction in the company's 13-year history. She says, "Our customers want the best for their babies, particularly products that go on or near their baby's skin. We felt the market was ready for our Lotions & Potions with a formula that was carefully developed, rigorously tested and thoughtfully designed using the same giggle criteria that our customers know and trust."

The items included in the Lotions & Potions launch include bubble bath, shampoo, body wash, sunscreen, insect repellent, diaper rash cream, wonder balm, baby bottle wash, toy and high chair cleaner and a room and linen spray. The products will be sold in Giggle stores and on giggle.com starting in April 2016. They will also be available in Kohl's stores starting in May 2016.

Photo: Giggle, Inc.