Gigi Hadid Named Global Brand Ambassador for Tommy Hilfiger

Posted on January 4, 2016

Gigi Hadid and Tommy Hilfiger under Gigi's Studio sign

Model Gigi Hadid has been named as the new global brand ambassador for Tommy Hilfiger. Gigi will appear in fashion and fragrance campaigns for Tommy Hilfiger starting in Fall 2016. She will also be creating and launching a capsule collection with the fashion brand.

Gigi has walked the runway for Tommy Hilfiger. She poses with designer Tommy Hilfiger in the photograph above. She also wears a black sweater with the Tommy Hilfiger logo colors.

Hilfiger says Gigi is the definition of today's "Tommy Girl." He also says Gigi has a magnetic personality and her style is "confident, effortless and cool."

Gigi says in a statement, "I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate. His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I have always looked up to his brand, campaigns and design style. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone's is going to love a different part of it."

Gigi Hadid in Tommy Hilfiger logo sweater

Photos: Tommy Hilfiger