Golfsmith Launches Huge Golfsmith Xtreme Store in Irvine, California
Posted on December 3, 2009Golfsmith has announced the launch of a new 40,000-square foot store. The Golfsmith Xtreme in Irvine is the largest golf and tennis store in California. It features a 9-bay indoor driving range with launch monitors and Certified PGA Pro golf instruction from GolfTEC. The new Golfsmith Xtreme also features a huge indoor putting green and three "virtual reality" custom fitting studios that match golfers to the clubs that fit their swing.
Martin Hanaka, president and chief executive officer of Golfsmith, says in a statement, "Golfsmith Xtreme in Irvine is another milestone in our commitment to activity-based retail, and to expanding our retail footprint where it makes sense. Our superstore format is about giving people hands-on experience, expertise and, of course, great selection. Our purpose is to improve our customers' games and help them enjoy their sports more than ever before."
It sounds like a paradise for golfers. However, the word Xtreme is a little odd for use in the sport of golf. Unless extreme golf is a new sport we are unaware of.