Google Acquires Picnik, an Online Photo Editing Tool

Posted on March 1, 2010

Picnik GoogleGoogle has purchased Picnik, an online photo editor. Picnik's editing tools include one-click fixes, including auto- fix, exposure, colors and red-eye. There are also tools that can be controlled with sliders including rotate, crop, resize, and sharpening. Picnik also has custom-made effects and advanced editing tools. Picnik offers both free and premium accounts.

The announcement of the Google acquistion was posted on Picnik's blog. The post says nothing will happen right away but they promise they are working on cool new stuff.
What does this mean for Picnik? It means we can think BIG. Google processes petabytes of data every day, and with their worldwide infrastructure and world-class team, it is truly the best home we could have found. Under the Google roof we'll reach more people than ever before, impacting more lives and making more photos more awesome.

What does this mean for you Picnikers? Nothing is changing right away, but Picnik now has more potential than ever before. The team that built Picnik from the grass up will continue making advanced and powerful photo-editing easier, more intuitive and more fun, so stay tuned to hear about all the cool new stuff we're working on. We want to thank you all for being great users, pushing us to grow and do big things. So thank you all for your continued support, and Happy Picniking!
Google also blogged about the acquisition on the Google Photos Blog. There is more discussion of the acquisition and what it might mean for the online photography tool here on Techmeme.

Update: Picnik closed on April 19, 2013. The site says, "The Picnik is over." Users are being pointed to the photo editor on Google+

Image: Picnik