Green Mountain and Cinnabon Have Partnered for Keurig K-Cup Packs
Posted on July 25, 2013
Green Mountain and Cinnabon have partnered for Keurig K-Cup packs. The new Cinnabon Classic Cinnamon Roll K-Cup pack is inspired by company's cinnamon rolls. The new K-Cups will launch on Keurig.com and GreenMountainCoffee.com during the 2013 holiday season. They will arrive in retail channels, including Cinnabon bakery locations, by spring 2014.
Kat Cole, president of Cinnabon, Inc., said in a statement, "We're thrilled to continue our expansion into retail with great partners like GMCR. As we all know, Cinnabon cravings can hit at any time, so our strategy has been to aggressively seek out opportunities in fast-growing channels and segments with loyal consumers. Our fans want to be able to treat themselves with our famous flavors and aroma wherever they are, and partnering with GMCR to offer Cinnabon coffee for Keurig brewers allows us to deliver that in their own homes."