Green Mountain Coffee Roasters to Open First Keurig Store
Posted on September 17, 2013
Green Mountain Coffee Roasters (GMCR) will open its first Keurig store in Burlington, Massachusetts. The store will open November, 2013 in the Burlington Mall, which is located 14 miles north of Boston. Keurig Store shoppers will be able to interact with Keurig brewers and beverages from Keurig K-Cup, Keurig Vue, and Keurig Rivo systems.
The store will also feature a Pick-a-Pack wall where shoppers can build their own boxes of individually-selected Keurig Brewed beverages. The Pick-a-Packs are available in 3-count, 6-count or 12-count boxes.
Mark Wood, GMCR's Senior Vice President, U.S. Commercial, said in a statement, "The Keurig Store is just one example of our commitment to making Keurig products as accessible as possible and building lasting direct engagement with consumers. We are creating an environment that allows us to introduce consumers to the enormous variety of Keurig and Keurig Brewed beverages and encourages them to immerse themselves fully in the brand. Consumer experiences at the Keurig Store will also arm us with new, direct consumer feedback that can guide our marketing and merchandising choices with our retail partners, as well as our continuous product innovation cycle."