Gwyneth Paltrow is a New Face of Max Factor Cosmetics

Posted on September 14, 2012

PHoto of Gwyneth Paltrow at a Max Factor shoot

WWD reports that Gwyneth Paltrow just inked a cosmetics contract with Max Factor. Gwyneth will star in a new ad campaign that will run six months. Makeup artist Pat McGrath and her team created different looks for Gwyneth. The campaign focuses on the different roles in life women play, In Gwyneth's case they say that would be model, actress, mother, singer. Didn't they leave out editor? She does run GOOP, after all. The campaign will include television and print ads.

Photo: Max Factor

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