Gwyneth Paltrow Named Face of Boss Jour Pour Femme Fragrance Campaign

Posted on May 24, 2013

Gwyneth Paltrow is face of Boss Jour Pour Femme campaign


Gwyneth Paltrow was the face of the Hugo Boss Nuit Pour Femme women's fragrance in 2012. Now she is back as the face of another new fragrance from Hugo Boss, called Boss Jour Pour Femme. Gwyneth will star in a print campaign photographed by Guy Aroch and a commercial directed by Ridley Scott's daughter Jordan Scott.

WWD reports that the new fragrance is a fruity fragrance with top notes of grapefruit flower and lime. Other notes include freesia, lily of the valley, honeysuckle, white brich and creamy amber.

Gwyneth told WWD that working for Hugo Boss is the perfect job for when you have kids. She says she can only do about one film a year now because of her kids. She also revealed she has a "whole closet full of perfume." She says the Boss Jour Pour Femme scent is "very uplifting."

Boss Jour Pour Femme fragrance


Photo: Hugo Boss