Gwyneth Paltrow Stars in New Campaign for Boss Jour Pour Femme

Posted on August 31, 2013

Gwyneth Paltrow stars in Boss Jour Pour Femme fragrance campaign

Actress Gwyneth Paltrow stars in a new campaign for Boss Jour Pour Femme from Hugo Boss. Gwyneth wears a white dress that matches the color of the fragrance bottle. Gwyneth was named the face of the new fruity fragrance in May. The campaign was photographed by Guy Aroch and the commercial was directed by Ridley Scott's daughter Jordan Scott. Gwyneth has a wardrobe full of similar looking outfits in the ad. Take a look:

Gwyneth was also the face of the Hugo Boss Nuit Pour Femme women's fragrance in 2012.

Photo: Hugo Boss