H&M Reveals Action Filled Summer 2015 Campaign

Posted on May 28, 2015

Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls on the beach of Antigua in H&M Summer 2015 campaign

H&M's Summer 2015 campaign stars Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls. H&M calls the collection "Modern Bohemia." Some of the bikini styles in the 2015 collection include tie-side bikinis and bikinis held at the front and side by decorative metallic rings.

Pernilla Wohlfahrt, Head of Design at H&M, says in a statement, "This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends."

The models arrive on the beach on the island of Antigua in different ways including by motorcycle, speedboat, jeep and skydiving from a plane. Then they finally don their H&M swimsuits once they are on the beach. The video features that song "Sun is Shining" by Axwell and Ingrosso.



Photo: H&M