H&M to Launch Large Beauty Collection in Fall 2015
Posted on May 31, 2015
H&M has announced it will be launching a very large beauty collection this fall. The collection will include over 700 make-up products. Categories include haircare, body care and beauty tools.Sara Wallander, concept designer at H&M Beauty, says in a statement, "We are very excited to have 'fashion for the face' on offer at H&M. It's an opportunity to be inventive, creative and to have fun with colours."
H&M Beauty will also include two subsidiary collections. There will be a premium beauty line and a conscious range of Ecocert-approved sustainable products. H&M does not have a specific launch date yet for H&M Beauty other than fall 2015. It will carry the beauty products in over 900 stores worldwide as well as on hm.com.