H&M to Launch New H&M Loves Coachella Collection
Posted on February 24, 2016
H&M has announced it will be launching a new H&M Loves Coachella collection for 2016 through its partnership with the Coachella Valley Music and Arts Festival. Last year H&M was the first brand to team up with Coachella to launch a clothing collection.The new collection features folksy blouses, beaded tops, fringed tops, print jumpsuits, denim cut-offs and bermuda shorts. Some of the accessories will include floppy hats, flat boots and sunglasses.
H&M will have a pop-up shop at Coachella where people can buy items from the collection. The collection will also be sold in H&M stores and online on March 24th. There will be an online sneak peek on March 23rd.
H&M designer Ross Lydon says in a statement, "Last year, H&M was the first brand to team up with Coachella to develop a clothing collection. The success was so rapid and so widespread, we decided to partner again to create an even richer offering this season. We love Coachella because we enjoy its democratic spirit and the bonding experience it creates. To us, Coachella is about using fashion and music to express energy and that is what is reflected in this collection."
Teen Vogue notes that Hailey Baldwin has already been showing off pieces from the collection on her Instagram account.