Hallmark Launches Girlfriends Collection

Posted on June 30, 2010

Hallmark Girlfriends

Hallmark Cards has announced its new Girlfriends collection. The Girlfriends Collection addresses a variety of real-life situations, ranging from life's celebratory moments (such as birthdays, happy hours and personal achievements), to the challenging situations women face (including relationship issues, illnesses, divorce, job stresses and more).

Sarah Tobaben, Hallmark Cards editorial director, said in the announcement, "Ideally, the line will bring to light any of the common experiences our consumers share, and girlfriends across the country will realize their friends are there to celebrate and encourage them every step of the way."

The line also features gifts that can be shared between friends, including oil cloth handbags, "Lolita" mini wine glass sets, magnetic notepad, and more. Cards start at $1.49, and gifts range in price from $1.99 to $29.95.

Photo: Hallmark