Harajuku Hugs Debut at Build-A-Bear Workshop

Posted on January 16, 2013

Harajuku Hugs at Build-A-Bear Workshop


Harajuku Hugs, a line of Harajuku plush toys and accessories, will launch at Build-A-Bear Workshop stores on January 18th. Gwen Stefani first launched her Harajuku Lovers brand in 2005.

Gwen says, "I'm so excited to share the Harajuku Hugs line with everyone. This is the first time we've had the apparel available for stuffed animals and I hope all of the fashion loving kids out there have so much fun mixing and matching all the different styles on their Harajuku Hugs Panda."

In addition to the Harajuku Hugs Panda ($20) with pink and heart details, the assortment of products includes a graphic hoodie ($7), heart dress ($13.50), top and skegging set ($13.50), "G I Love U" pajama set ($12.50), "G" purse ($6.50), bows ($2.50), slippers ($6.50), and a mini G doll ($5).

Photo: Build-A-Bear Workshop


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